Archive for July, 2009

Upcoming talk on social media and the 1 Million Women campaign

I’m chuffed to announced that I’ve been invited to speak at the 4th annual Social Media Summit in Melbourne, on Wednesday, 12 August. I will be talking about the social media strategy we put in place for the 1 Million Women environmental campaign, which was a pro bono client of ours at Keep Left PR. I’ll be talking about social media was built into the overall PR campaign for theproject, which launched nationally in May. I’ll also look at:

  • How is online audience engagement different from traditional media?
  • How do you engage women online?
  • Using platforms like Facebook to drive traffic to your social media website
  • Blogger outreach; handle with care
  • What is the future of social media; do you have to own a niche topic or can you appeal to a mass audience?

I’m also looking forward to being on the panel afterwards, which is looking at effective social media & social networking strategies. I’ll be on the panel with Clinton Bown, Communications Manager, Hawthorn Football Club and Liza Boston, Founder & CEO, Cracked Pepper.

The panel will discuss “the challenges facing public and corporate organisations in developing and implementing social networking strategies. All organisations are cautious about using social networks and face real barriers to secure buy-in within the wider company. What content works and why? Best practice on blogger outreach and more…”

I’ve also booked my ticket for Web Directions South in Sydney in October. I’m just an attendee at this one – and I’m really looking foward to it, although I’m bummed that my teaching commitments here in Melbourne mean I will miss the “Ed directions” workshop, which looks cool. Oh well.

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